Alex Pragnell

Alex Pragnell is passionate about aesthetics and the ability to create and realise visualisations in response to imaginative concepts and ideas. The knowledge he has gained in design thinking, branding systems and illustration for story telling and communication of information over the last few years have shaped who he is as a designer and illustrator. There is something about the creative process, collaboration and the representation of personality and values that excites Alex; the possibilities are endless. He sees design as a powerful tool that contributes to our society in a significant and valuable way.