I found myself drawn to graphic design due to my ambition to find a career in which I can express my creativity and my admiration for all things design. I have an eye for style, and continue to feed my curiosity keeping up to date with latest trends both inside and outside of the industry. My Major project takes aim at something that is very much a trend right now and that is ‘Sustainability’. I will be investigating this trend in order to find out just how effective this selling point is to individual consumers. My challenge is to create a brand that embodies sustainability, and develops creative new ideas when it comes to packaging and selling alcohol.