Isabelle Ford

Underpinning Isabelle’s design work is a desire to explore multidisciplinary practice that deals with often overlooked aspects of design. She is particularly driven in the areas of illustration, type and animation. Always striving to have a strong theoretical underpinning in her work, her current point of interest is captured in her capstone thesis ‘A Case for Cuteness: Moving Beyond the Convention of Contempt for Kitsch and Cuteness in Visual Communication’. Isabelle’s major work explores the medium of the picture book as a real-world design artefact intended for a child audience, legitimising the position of children as active producers of meaning in works of design.