Tobias Fry

Toby’s design process incorporates a lot of what he loves and is passionate about. They say a picture paints a thousand words, and Toby personally believes that effective visual communication design can express a uniquely personal and emotional response to image and message making. This approach defines Toby’s design practice and establishes his point of difference as an illustrator and creative problem solver.

Toby’s major design project is informed by a human-centred approach to communication design.

Putting people first and his passion for music to address issues of mental health awareness, Toby has produced a mental health resource that creatively responds to the issue at hand in a way that is unique to his design practice.