Over the past few years, Amy has gained broad insight into the extensive world of graphic design. Developing a profound interest in illustration and creating brand and identity systems. She aspires to work within these particular disciplines after graduating. Amy’s major design project is titled Doodle Poodle. The Doodle Poodle concept explores a sense of humour, play and imagination to communicate brand personality and values. Amy is inspired by contemporary Asian illustration and culture and the translation and fascination by Western consumer culture of concepts such as kawaii.